Fast Moving Consumer Goods
Fast-moving consumer goods (FMCG) companies distribute products to customers at a high rate of turnover and with a high level of innovation. The market is exceptionally competitive, and each company seeks to persuade, excite and encourage people into buying and consuming their products. From the consumers’ objective – Low cost, continual purchase, growing awareness, easy availability, changing preferences are some of the factors for the growth of this sector.
From the marketers’ objective – Low margin, changing lifestyles, high distribution network, and daily delivery are some of the factors for the growth of this sector. Digital disruption has transformed processes across every verticals and industry, the FMCG industry is no different. The FMCG e-tailers are now changing their focus towards app-only models for online sales.
Mobile commerce is a crucial component of online channel sales that motivates consumers in making more purchases. Providing more information about the commodity’s ingredient list, nutritional values, usage instructions, etc will help customers in making well-informed purchase decisions.
Apart from the above, AI plays a crucial role in maximizing the profitability of FMCG and retail firms. Performance in certain areas can be vastly improved with the implementation of AI and Machine Learning. By using AI, take the personalization process offline and bring it inside the store. Ensure that you hold your customer’s attention by connecting users to on-screen advertisements throughout the store. Enhance your store arrangement and create a new shopping experience for your customers by adopting artificial intelligence. Let us help you change the way of how customers can interact with the business through the execution of AI.