Fast Moving Consumer Goods
Fast moving consumer goods (FMCG) companies distribute products to customers at a high rate of turnover and with a high level of innovation. The market is exceptionally competitive and each company seeks to persuade, excite and encourage people into buying and consuming their products. From the consumers’ objective – Low cost, continual purchase, the growing awareness, easy availability, changing preferences are some of the factors for the growth of this sector.
From the marketers’ objective – Low margin, changing lifestyles, high distribution network, and daily delivery are some of the factors for the growth of this sector.
The digital disruption has transformed processes across every verticals and industry, FMCG industry is no different. The FMCG e-tailers are now changing their focus towards app only models for online sales.
Mobile commerce is a crucial component of online channel sales that motivates consumers in making more purchases. Providing more information about the commodity’s ingredient list, nutritional values, usage instructions, etc will help customers in making well-informed purchase decisions.